About me
About me
Simran arora
Ex-Banker turned Product Designer with CRO Expertise.
After 5+ years in banking operations & client servicing, I made the unconventional pivot into UI/UX design leaving behind the pay-check stability for exciting work.
To my surprise, my knack for structure, problem-solving, and user empathy quickly translated into impactful design solutions for brands I worked with.
Now for the last 2 years I’ve been turning wireframes into Hi-Fi prototypes, designing conversion‑oriented landing pages, and delivering visuals that elevate brand presence.
what I can do for you
As a UI UX designer, I am a visual storyteller, crafting experiences that connect deeply while solving real user problems.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
My Experience
I didn’t start in design — I started in banking.
Working at Federal Bank taught me structure, problem-solving, and how real people interact with systems under pressure.
Today, I combine that analytical foundation with creativity to craft digital experiences that are clean, intuitive, and human.
UI/UX Designer
Bettr Studio
2023-2025
UI/UX Designer
Bettr Studio
2023-2025
UI/UX Designer
Bettr Studio
2023-2025
Freelance Graphic Designer
Self
2022-2023
Freelance Graphic Designer
Self
2022-2023
Freelance Graphic Designer
Self
2022-2023
Assistant Manager
Federal Bank
2019-2023
Assistant Manager
Federal Bank
2019-2023
Assistant Manager
Federal Bank
2019-2023
MY DESIGN TOOLKIT
From Figma to Framer, every platform helps me move ideas from messy sketches to pixel-perfect products that feel alive.
ChatGPT
My research buddy and thinking partner. I use it to brainstorm UX flows, simplify complex ideas, write microcopy, and even generate early creative directions before opening Figma.
ChatGPT
My research buddy and thinking partner. I use it to brainstorm UX flows, simplify complex ideas, write microcopy, and even generate early creative directions before opening Figma.
Figma
My everyday workspace. From wireframes to design systems — this is where ideas get clarity and structure.
Figma
My everyday workspace. From wireframes to design systems — this is where ideas get clarity and structure.
Notion
My second brain for project documentation, design journaling, and client collaboration.
Notion
My second brain for project documentation, design journaling, and client collaboration.
Adobe Illustrator
For crisp icons, logos, and scalable visuals that bring identity and precision to every brand.
Adobe Illustrator
For crisp icons, logos, and scalable visuals that bring identity and precision to every brand.
Photoshop
Where I bring visuals to life—retouching, compositing, and creating depth in design.
Photoshop
Where I bring visuals to life—retouching, compositing, and creating depth in design.
Framer
Where I turn visuals into interactive stories. Perfect for fast prototypes and websites that feel like products.
Framer
Where I turn visuals into interactive stories. Perfect for fast prototypes and websites that feel like products.
My Battle tested design process
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
See if I Am the right fit for you
Schedule a quick, 15 minute discovery call with me.
About me
About me
Simran arora
Ex-Banker turned Product Designer with CRO Expertise.
After 5+ years in banking operations & client servicing, I made the unconventional pivot into UI/UX design leaving behind the pay-check stability for exciting work.
To my surprise, my knack for structure, problem-solving, and user empathy quickly translated into impactful design solutions for brands I worked with.
Now for the last 2 years I’ve been turning wireframes into Hi-Fi prototypes, designing conversion‑oriented landing pages, and delivering visuals that elevate brand presence.
what I can do for you
As a UI UX designer, I am a visual storyteller, crafting experiences that connect deeply while solving real user problems.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
My Experience
I didn’t start in design — I started in banking.
Working at Federal Bank taught me structure, problem-solving, and how real people interact with systems under pressure.
Today, I combine that analytical foundation with creativity to craft digital experiences that are clean, intuitive, and human.
UI/UX Designer
Bettr Studio
2023-2025
UI/UX Designer
Bettr Studio
2023-2025
UI/UX Designer
Bettr Studio
2023-2025
Freelance Graphic Designer
Self
2022-2023
Freelance Graphic Designer
Self
2022-2023
Freelance Graphic Designer
Self
2022-2023
Assistant Manager
Federal Bank
2019-2023
Assistant Manager
Federal Bank
2019-2023
Assistant Manager
Federal Bank
2019-2023
MY DESIGN TOOLKIT
From Figma to Framer, every platform helps me move ideas from messy sketches to pixel-perfect products that feel alive.
ChatGPT
My research buddy and thinking partner. I use it to brainstorm UX flows, simplify complex ideas, write microcopy, and even generate early creative directions before opening Figma.
ChatGPT
My research buddy and thinking partner. I use it to brainstorm UX flows, simplify complex ideas, write microcopy, and even generate early creative directions before opening Figma.
Figma
My everyday workspace. From wireframes to design systems — this is where ideas get clarity and structure.
Figma
My everyday workspace. From wireframes to design systems — this is where ideas get clarity and structure.
Notion
My second brain for project documentation, design journaling, and client collaboration.
Notion
My second brain for project documentation, design journaling, and client collaboration.
Adobe Illustrator
For crisp icons, logos, and scalable visuals that bring identity and precision to every brand.
Adobe Illustrator
For crisp icons, logos, and scalable visuals that bring identity and precision to every brand.
Photoshop
Where I bring visuals to life—retouching, compositing, and creating depth in design.
Photoshop
Where I bring visuals to life—retouching, compositing, and creating depth in design.
Framer
Where I turn visuals into interactive stories. Perfect for fast prototypes and websites that feel like products.
Framer
Where I turn visuals into interactive stories. Perfect for fast prototypes and websites that feel like products.
My Battle tested design process
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
See if I Am the right fit for you
Schedule a quick, 15 minute discovery call with me.
About me
About me
Simran arora
Ex-Banker turned Product Designer with CRO Expertise.
After 5+ years in banking operations & client servicing, I made the unconventional pivot into UI/UX design leaving behind the pay-check stability for exciting work.
To my surprise, my knack for structure, problem-solving, and user empathy quickly translated into impactful design solutions for brands I worked with.
Now for the last 2 years I’ve been turning wireframes into Hi-Fi prototypes, designing conversion‑oriented landing pages, and delivering visuals that elevate brand presence.
what I can do for you
As a UI UX designer, I am a visual storyteller, crafting experiences that connect deeply while solving real user problems.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web Development
Responsive website design and build
Framer-based development and animation
UX-focused layouts and interactions
Fast, functional, and SEO-friendly sites
My Experience
I didn’t start in design — I started in banking.
Working at Federal Bank taught me structure, problem-solving, and how real people interact with systems under pressure.
Today, I combine that analytical foundation with creativity to craft digital experiences that are clean, intuitive, and human.
UI/UX Designer
Bettr Studio
2023-2025
UI/UX Designer
Bettr Studio
2023-2025
UI/UX Designer
Bettr Studio
2023-2025
Freelance Graphic Designer
Self
2022-2023
Freelance Graphic Designer
Self
2022-2023
Freelance Graphic Designer
Self
2022-2023
Assistant Manager
Federal Bank
2019-2023
Assistant Manager
Federal Bank
2019-2023
Assistant Manager
Federal Bank
2019-2023
MY DESIGN TOOLKIT
From Figma to Framer, every platform helps me move ideas from messy sketches to pixel-perfect products that feel alive.
ChatGPT
My research buddy and thinking partner. I use it to brainstorm UX flows, simplify complex ideas, write microcopy, and even generate early creative directions before opening Figma.
ChatGPT
My research buddy and thinking partner. I use it to brainstorm UX flows, simplify complex ideas, write microcopy, and even generate early creative directions before opening Figma.
Figma
My everyday workspace. From wireframes to design systems — this is where ideas get clarity and structure.
Figma
My everyday workspace. From wireframes to design systems — this is where ideas get clarity and structure.
Notion
My second brain for project documentation, design journaling, and client collaboration.
Notion
My second brain for project documentation, design journaling, and client collaboration.
Adobe Illustrator
For crisp icons, logos, and scalable visuals that bring identity and precision to every brand.
Adobe Illustrator
For crisp icons, logos, and scalable visuals that bring identity and precision to every brand.
Photoshop
Where I bring visuals to life—retouching, compositing, and creating depth in design.
Photoshop
Where I bring visuals to life—retouching, compositing, and creating depth in design.
Framer
Where I turn visuals into interactive stories. Perfect for fast prototypes and websites that feel like products.
Framer
Where I turn visuals into interactive stories. Perfect for fast prototypes and websites that feel like products.
My Battle tested design process
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
See if I Am the right fit for you
Schedule a quick, 15 minute discovery call with me.