# Simran Arora

> India-based designer and developer creating conversion-focused digital products and websites on Shopify, Framer, WordPress and Webflow for SaaS, e-commerce and D2C teams.

## Canonical website
- https://www.simranarora.in/

## Core services
- UI/UX and product design: research, user flows, wireframes, prototypes, interface systems and usability.
- Web design and development: responsive websites and landing pages built on Shopify, Framer, WordPress and Webflow.
- Growth and e-commerce design: conversion-focused D2C experiences, merchandising and campaign pages.
- Visual design: brand systems, social media content, paid advertising and custom graphics.

## Portfolio
- [Razor Enterprise Vendor Portal Redesign](https://www.simranarora.in/projects/enterprise-webapp-redesign-project): Enterprise UX for 100+ suppliers, freight forwarders and internal teams across three continents.
- [Silvon D2C Website Redesign](https://www.simranarora.in/projects/silvon-home-and-living-brand-d2c-ecommmerce-website-redesign-project): A soft, breathable and conversion-focused home-and-living shopping experience.
- [CricDost Social Media Design](https://www.simranarora.in/projects/social-media-posts-for-cricdost): One month of campaign-ready content across Instagram, Facebook and X.
- [D2C Facebook Ad Creatives](https://www.simranarora.in/projects/facebook-ad-creatives): Product education, offers, app promotion and seasonal paid-social design.
- [E-commerce A/B Test Experiments](https://www.simranarora.in/projects/ecommerce-ab-test-experiments): 50+ conversion experiments across seven D2C brands, with results and learnings from wins and failures.
- [Urban Company User Onboarding Teardown](https://www.simranarora.in/projects/urban-company-user-onboarding-teardown): ICPs, jobs to be done, activation hypotheses and a screen-by-screen review of the first booking flow.

## Key pages
- [Contact Simran](https://www.simranarora.in/contact)
- [About Simran](https://www.simranarora.in/about)
- [All projects](https://www.simranarora.in/projects)
- [Design resources](https://www.simranarora.in/resources): Copy-ready design prompts, practical guides, CRO checklists, inspiration and articles.
- Mobile portfolio highlights: Me, What I do, Three in one, Tools I use, and Wins.
- Client testimonials on the homepage from Razor Group, Modicare, Flygrubs USA and Kettlebell Kings.
- Frequently asked questions: services, process, project preparation, and how to start.
- Official Instagram: https://www.instagram.com/simranarora.in
- [Expanded portfolio context](https://www.simranarora.in/llms-full.txt)

## Contact and verified profiles
- Email: simranaarora37@gmail.com
- Phone: +91 9560671558
- LinkedIn: https://www.linkedin.com/in/2207simran-arora
- Instagram: https://www.instagram.com/simranarora.in