CRO landing page checklist
A pre-launch pass for clarity, credibility, accessibility, and the primary call to action.
Checklist ยท 10 min check
Work through the high-value details before you publish a campaign or product landing page.
How to use this
Run the checklist with someone who did not design the page. Fresh eyes are more likely to catch missing context and broken expectations.
Checklist
- The first screen clearly says what the visitor gets and who it is for.
- There is one primary call to action with a specific label.
- The page shows proof that matches the audience's main concern.
- Important form fields are necessary and easy to complete on mobile.
- Buttons, form labels, and body copy meet readable contrast levels.
- Images have useful alt text and do not carry essential text alone.
- The page has been tested at a narrow mobile viewport and a common desktop width.
- Links, error states, thank-you states, and tracking are working before launch.
Topics: CRO, Launch, Landing pages